Published & Edited by Seoul Tourism Organization
This newsletter, issued by Seoul Tourism Organization, is intended for Seoul Partner Travel Agencies and related organizations around the world.
Issued on the second Wednesday of every month, the newsletter introduces some of Seoul's best hidden charms and newest attractions.
We look forward to your continued interest and support as we bring you a variety of content in the future!
2025/08/13 |
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T O P I C ā
āSeoul Through the Lens of K-Contentā |
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Ready to step into the heart of todayās hottest K-content?
From KPop Demon Hunters, Squid Games, to Our Unwritten Seoulāseries that have captured the hearts of global fansāSeoul is filled with special spots where K-content comes to life like never before.
Visit the Seoul K-Medi Center, the real-life model for the āHan Clinicā in KPop Demon Hunters, then head up to Seoul Sky for sweeping views of HUNTR/Xās accommodation. Feel the millennial and Gen Z energy at Seongju Naknak, featured in Our Unwritten Seoul, and stroll through the emotional, nostalgic streets of Ikseon-dong Hanok Street.
In this issue, weāll take you on a tour of Seoulās trendiest filming locationsāplaces where you can experience K-content up close and in vivid detail.
Ready to dive into the world of K-content? Letās go! |
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Contentsš
ā Seoul K-Medi Center
ā” Seoul Sky
ā¢ Seongsu Naknak
ā£ Ikseon-dong Hanok Street
ā¤Seoul My Soul Shop |
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Experience the āHan Clinicā from KPop Demon Hunters!
Behind the dazzling stage, Rumi from KPop Demon Hunters loses her voiceāand finds her last ray of hope at a place called the Han Clinic. Did you know that the real-life inspiration behind the location of this emotional turning point is the Seoul K-Medi Center, located in Dongdaemun-gu, Seoul?
Burgeoning into a must-visit pilgrimage site for K-content fans, the Seoul K-Medi Center is a Korean traditional medicine complex that appeals not only to fans of K-dramas and films, but also to those seeking wellness-focused travel. The center offers a wide range of programsāfrom museum exhibitions and educational experiences to foot baths and herbal cuisineāmaking it easy and enjoyable for anyone to explore the world of traditional Korean medicine.
š¦¶ Herbal Foot Bath Experience
Soak your feet in warm water infused with seasonal medicinal herbs and let your body and mind recover from the exhaustion of daily life. Youāll feel your fatigue gently melt away.
šæ Bojewon Korean Medicine Massage
Feel the energy of traditional Korean medicine deep within your skin through this revitalizing experience, which combines a camellia oil herbal hand pack and acupressure massage with the gentle scent of aromatherapy.
Seoul K-Medi Center has been officially recognized for its excellence and expertise as a wellness tourism destination. It was designated an āExcellent Wellness Tourism Siteā by the Korea Tourism Organization and recognized by the Seoul Tourism Organization as both a āUniversal Tourism Facilityā and a āMedical Tourism Partner Institution.ā
Groups of 10 or more can enjoy a variety of programs by making a reservation in advanceāso donāt miss out!
Since the release of KPop Demon Hunters, the number of visitors has nearly tripled, so be sure to book your spot as soon as you can.
A special place in the heart of Seoul where health meets entertainment, tradition meets modernity, and healing meets contentācontinue your K-content journey at Seoul K-Medi Center!
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ā» Image courtesy of Netflix |
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š£ Overview
- š
Closed on January 1, Lunar New Yearās Day, and Chuseok
- ā° Summer Season (MarāOct) 10:00 ā 18:00 / Winter Season (NovāFeb) 10:00 ā 17:00
- š26, Yakryeongjungang-ro, Dongdaemun-gu, Seoul
- šµ Groups of fewer than 20 ā Adults: KRW 1,000, Students (ages 7ā18): KRW 500
Groups of 20 or more ā Adults: KRW 700, Students: (ages 7ā18): KRW 300
Foot Bath: KRW 6,000, Bojewon Massage: KRW 5,000
- š https://kmedi.ddm.go.kr/en/
- š@kmedicenter_official
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Seoul Sky: A Special Place Above the City
Do you remember the place where HUNTR/Xāthe main characters of KPop Demon Huntersāstay and watch over the city of Seoul? That space actually exists, right in the heart of the city. Itās none other than Seoul Sky, located at the highest point of Lotte World Tower!
Seoul Sky is the highest observation deck in Korea, offering a breathtaking 360-degree panoramic view of the entire city of Seoul. From the Hangang River and Namsan to Jamsil Baseball Stadium, you can take in all of Seoulās most iconic landmarks at a glanceāmaking it a must-visit destination, beloved by both local and international tourists.
Enjoy expansive views of the Hangang River and the cityās winding contours by day, and immerse yourself in the glittering lights of Seoulās skyline by night and find yourself in a fantasy world straight out of an animated film.
Here are some more essential highlights of Seoul Sky you wonāt want to miss!
š Sky Deck ā The worldās highest glass-floored observatoryāfeel the thrill of standing above the clouds!
š Sky Bridge Tour ā A once-in-a-lifetime experience walking across the outdoor bridge that connects the two peaks of Lotte World Tower
š¼ļø Seoul Sky Gallery ā A media art exhibition space that captures the past, present, and future of Seoul through immersive visuals
ā Cafe & Gift Shop ā Enjoy a cup of coffee above the clouds at one of the most picturesque photo spots in Seoul. Donāt forget to pick up a unique souvenir before you leave!
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ā» Image courtesy of Netflix |
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Straight from Our Unwritten Seoul:
A Leisurely Space Within the City
Once packed with factories and warehouses, Seongsu-dong is now one of Seoulās trendiest neighborhoods. And at the heart of it all is Seongsu Naknak.
Seongsu Naknak, once an old factory in Seoul, has been transformed into a vibrant cultural hotspot. It recently gained attention as the reunion spot for high school friends in the Netflix series Our Unwritten Seoul, and as a filming location for the movie Lovely Runner.
The complex consists of three buildings, divided into two zones: the āAround Culture Zone,ā filled with rich cultural content, and the āUrban Life Zone,ā where visitors can discover shops to enjoy a trendier and more modern lifestyle, modern lifestyle. Itās a dynamic space full of things to see, eat, and enjoy at a relaxed pace.
At the heart of Seongsu Naknak lies a small central gardenāa peaceful retreat from the cityās high-rise buildings and busy streets. By day, it's a lush green space for rest and reflection; by night, it transforms into a scenic area softly lit by warm, ambient lighting.
With a wide variety of restaurants, including Korean, Chinese, and Japanese cuisine, youāre sure to find something to suit your taste. Relax indoors at the spacious Starbucks, or visit Cachi Flower CafĆ©, a charming coffee shop that blends floral dĆ©cor with beautiful dessertsāperfect for winding down after a meal.
What makes Seongsu Naknak even more appealing is its cool and comfortable indoor space, offering a refreshing escape from Seoulās sweltering summer heat.
If youāre looking for a special moment of calm in the heart of the city, we highly recommend spending a day at Seongsu Naknak.
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- š
Open daily
- ā° 10:00 ā 22:00 (Hours may vary by store ā please check individually)
- š 48, Achasan-ro 17-gil, Seongdong-gu, Seoul
- šµ Free admission
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A Charming Alleyway Filled with Seoulās Timeless Charm
If youāre a fan of K-dramas, chances are youāve seen this spot at least once! Ikseon-dong served as the backdrop for Mi-ji and Ho-sooās first date in Our Unwritten Seoul and has appeared in numerous hit dramas such as Guardian: The Lonely and Great God and Love Scout, and is a charming neighborhood which captured and spread the emotional sprit of Seoul worldwide.
Ikseon-dong, a Hanok village formed during the Japanese colonial period in the 1920s, remained a quiet residential neighborhood until the early 2000s. But beginning in the mid-2010s, stylish cafĆ©s and boutique shops began appearing throughout its narrow alleys, gradually transforming it into one of Seoulās hidden gems. Ikseon-dong further rose to prominence as a beloved place where tradition and modernity coexist, riding the wave of Koreaās retro and newtro trends, especially after being designated a āHanok Preservation Districtā in 2018.
As you wander through its winding alleyways, youāll discover hidden gems at every turnāfrom charming bakeries and cozy cafĆ©s to curated design shops and contemporary art galleries. The more you explore, the more layers of charm youāll uncover in this one-of-a-kind neighborhood.
Ikseon-dong also offers a range of hands-on cultural experiences that immerse you in its unique ambience from traditional craft workshops and tea ceremonies to Korean liquor tastings. Going beyond simply sightseeing, itās a space where you can feel the deep emotional spectrum of Seoul.
A place where Seoulās old soul lingers, while new culture constantly bloomsāif youāre looking to spend a romantic, memorable day in the heart of the city, Ikseon-dong is the ideal destination.
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š£ Overview
- š
Open year-round
- ā° Hours varies by store
- š Ikseon-dong, Jongno-gu, Seoul
- šµ Admission varies by store
- š Ikseon-dong Hanok Street
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Itās the golden era of KPop Demon Hunters!
This global hit animation has captured the hearts of fans worldwide, leaving a strong impression with its bold use of traditional Korean elements like the gat (traditional hat), dopo (robe), and minhwa (folk paintings). Riding on its success, the K-goods industryāincluding the National Museum of Koreaās gift shopāis experiencing a major boom.
If you want to truly experience the K-goods craze, thereās one place you absolutely must include in your Seoul itinerary: Seoul My Soul Shop.
Seoul My Soul Shop is the official souvenir store that encapsulates the spirit of Seoulās lifestyle. Since its opening last year, it has welcomed over 180,000 visitors and sold more than 50,000 itemsāa clear reflection of its growing popularity. And thereās more to come. In the second half of 2025, the shop will unveil a brand-new line of goods targeting the global Millennial and Gen Z audience.
š Premium collection: āSeoul Signatureā line
š¼ Stylish landmark-themed collection: āSeoul Pickā line
āļø Eco-friendly collection: āSustainable Seoulā line
š§āšØ Limited-edition artist collaboration collection: āArt Collab Seoulā line, created in partnership with artists spotlighted by the city of Seoul
The shop offers a wide range of thoughtfully designed productsāfrom postcards featuring Seoul landmarks (KRW 2,000) to diffusers (KRW 30,000) that capture the atmosphere of the Hangang River and Seoul Forest.
To celebrate the launch of the Art Collab line, a pop-up store will be held at Bukchon Corner Gallery from September 1 to 11, featuring special visitor events to make your experience even more memorable.
š Special Benefits for Travelers with Core Travel Agencies š
Benefit 1: Spend over KRW 10,000 on Seoul goods and receive a āDSP Heritage Editionā gift! (Limited quantityāvisit early!)
Benefit 2: Enjoy a 10% discount on all Seoul goods!
Seoulās traditions are returningārefreshed with creativity and style. Stop by Seoul My Soul Shop to take home meaningful, modern K-goods and keep your memories of Seoul alive!
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ā» Image courtesy of Netflix |
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With the global popularity of K-content continuing to rise, Seoul is becoming the ultimate stage where fans can experience that excitement up close.
In this newsletter, we explored some of Seoulās top K-content hotspots, focusing on filming locations from recent hit K-dramas.
As K-content expands beyond dramas into games, films, and other genres, Seoul is seeing the emergence of even more captivating and immersive spaces.
So why not begin your journey by visiting the special locations featured in KPop Demon Hunters and Our Unwritten Seoul?
K-dramas are no longer something you just watch - theyāre something you step into and become a part of.
Are you ready to write your own K-story in Seoul?
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