Published & Edited by Seoul Tourism Organization
This newsletter, issued by Seoul Tourism Organization, is intended for Seoul Partner Travel Agencies and related organizations around the world.
Issued on the second Wednesday of every month, the newsletter introduces some of Seoul's best hidden charms and newest attractions.
We look forward to your continued interest and support as we bring you a variety of content in the future!
2026/07/29 |
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T O P I C โ
๐ฅ Would You Ratherโฆ?
๐ Luxury vs. ๐ช Budget-Friendly Charm in Seoul |
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Here, two travelers spend a day in Seoul. ๐งโ๐คโ๐ง
One has a 5 million won budget in their pocket, and the other has 30,000 won.
That's a 166-fold difference! ๐ต
What kind of Seoul adventure will each of them have?
So now, we'll play 7 rounds of "Would you ratherโฆ?",
starting with morning tea and ending with a night view.
Let's dive in together and travel through Seoul
by choosing your option in each round!
At the end, you'll find out your "Seoul travel type"! ๐
Letโs start! ๐
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A Relaxing Tea Omakase Experience ๐ซ
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A Neighborhood Walk with Your Own Convenience Store Coffee
๐ช
๐ Gallery the Square (Tea course: 58,000 won ๐ธ)
How about starting your day not with an ordinary morning coffee, but with tea harmonizing with the season? The tea course includes three types of tea and pairing dishes as a course menu, inviting you to savor a work of art, not just breakfast. ๐
๐ช Morning coffee from a convenience store (Banana Milk 1,800 won, Hazelnut coffee 1,400 won, Cup of Ice 900 won, Total: 4,100 won๐ธ)
What is your favorite recipe among dozens of convenience store coffee combinations? Start a fresh day by walking around the neighborhood with your own style of morning coffee! โ
๐ Scoreboard | ๐ Balance 4,942,000 won ยท ๐ช Balance 25,900 won
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๐ฅ Morning plan: Activity |
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Looking down at the Hangang River from the sky ๐
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Riding a bike through the wind at the Hangang River
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๐ A Private Helicopter Tour (500,000 won๐ธ)
Have a special experience by flying along the Hangang River and enjoying the Yeouido skyline and 63 Building view from the sky! A special, private tour, far different from what you've seen in pictures. ๐๏ธ
๐ช A Ride at the Hangang River with Ddareungi (Seoul Bike) (1h pass 1,000 won ๐ธ)
The Hangang River is one of the best spots for bike riding. But didn't you feel a bit disappointed that you didn't bring your own bike while traveling? With Seoul's public bike application, "Ddareungi," even international visitors can rent a bike easily. Enjoy the Hangang River to the fullest by feeling the wind. ๐จ
๐ Scoreboard | ๐ Balance 4,442,000 won ยท ๐ช Balance 24,900 won
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* This image is for illustrative purposes only and was not provided by the business featured.
Premium Beef Course ๐
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Local Market Handmade Kalguksu (Knife-Cut Noodle Soup) ๐
๐ Byeokje Galbi the Cheongdam (Master's Course 350,000 won๐ธ / Booking required at least 3 days in advance)
One of Seoul's top Hanwoo restaurants, where you can enjoy Korea's premium beef, "Hanwoo," in Cheongdam-dong. Every single piece delivers the ultimate taste. ๐ฝ๏ธ
๐ช Gyeongdong Market Handmade Kalguksu (Knife-Cut Noodle Soup) (10,000 won๐ธ)
Gyeongdong Market is one of the representative traditional markets in Seoul. After looking around the market alleys filled with the scent of herbal medicine, fill your stomach with a hot bowl of knife-cut noodle soup. ๐
๐ Scoreboard | ๐ Balance 4,092,000 won ยท ๐ช Balance 14,900 won
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๐ฅ Afternoon Plan โ : Hands-On Experience Tour
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A Private Gourmet Tour Tailored to Your Taste ๐ฅ
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Taking a Rest with an Herbal Foot Bath ๐ฆถ
๐ Luxury Food and Culture Tour by O'ngo Food (Around 882,000 won / $590๐ธ)
The most elegant way to meet the hidden gourmet side of Seoul! Based on your taste, a professional guide will plan a private course, allowing you to deeply experience Seoul's authentic restaurants and dining culture. ๐ฟ
๐ช Herbal Foot Bath Experience at Seoul K-Medi Center (6,000 won๐ธ)
Don't your legs feel tired after riding a bike at the Hangang River in the morning? Then take a break! When you put your feet in the herbal water at Seoul K-Medi Center, your tired legs will instantly feel refreshed. Experience traditional wellness for only 6,000 won! ๐ง
๐ Scoreboard | ๐ Balance 3,210,000 won ยท ๐ช Balance 8,900 won
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๐ฅ Afternoon Plan โก: Make Lasting Memories
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* This image is for illustrative purposes only and was not provided by the business featured.
K-pop Style Makeover & Photoshoot ๐โโ๏ธ
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Life4Cuts Photo Booth ๐คณ
๐ Sihyunhada (Makeup & Photo 350,000 won๐ธ)
From getting a K-pop hair and makeup styling in Cheongdam-dong to taking a premium profile photo at "Sihyunhada," a popular portrait photo studio! Snap your day of traveling in the most special look. ๐ธ
๐ช Life4Cuts (4,000 won๐ธ)
Snap a moment in a photo booth, found in almost every alleyway! A memorable time in Seoul can be brought home in your wallet for only 4,000 won. ๐
๐ Scoreboard | ๐ Balance 2,860,000 won ยท ๐ช Balance 4,900 won
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Michelin 3-Star Course โญโญโญ
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Hangang Ramyeon with a River Breeze ๐
๐ Mingles (Dinner 420,000 won, Wine by the Glass 40,000 won, Total 460,000 won๐ธ)
The one and only Michelin 3-star restaurant in Seoul! The course menu puts a contemporary spin on traditional Korean food, giving you a chance to enjoy the essence of Seoul's cuisine through a modern reinterpretation of Korean dishes. ๐ท
๐ช Hangang Ramyeon (Hangang Ramyeon 4,000 won, Egg 900 won, Total: 4,900 won๐ธ)
Cook a bowl of ramyeon on the instant ramyeon cooker at a Hangang River convenience store, then enjoy it while blowing on the hot noodles in the river breeze. It's a must-try if you visit Seoul! ๐๐
๐ Scoreboard | ๐ Balance 2,400,000 won ยท ๐ช Balance 0 won
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A Private Cruise, as if You've Booked the Whole Hangang River ๐ฅ๏ธ
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A Free Night View from Seoul's Historic City Wall ๐
๐ Seoul Royal Marina Private Yacht Tour (2,400,000 won๐ธ)
Go all in! Step aboard your own private yacht and enjoy a magical night on the Hangang River, where the city lights shimmer on the water. ๐
๐ช Night Scenery from Naksan Park (0 won๐ธ)
Even if you have no budget left, the night view of Seoul is free! Come to the city wall path at Naksan Park, where the city's night view spreads out below you. Even if it's free, it's just as beautiful as the cruise tour! ๐
๐ Final Scoreboard | ๐ Balance 0 won ยท ๐ช Balance 0 won
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๐ Challenge Complete! Guess who the winner is!
Starting with a budget of 5 million won and 30,000 won, both balances ended at zero after the match!
But both travelers scored 100 for satisfaction! ๐
Whether it's a luxury trip for yourself or a budget-friendly, charming trip, you can enjoy both in Seoul.
No matter your budget or travel style, Seoul has the perfect day waiting for you.
Why not curate your own summer holiday in Seoul, selecting and combining experiences based on your budget and taste?
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